Featured project: UK Defence Club
Client:
UK Defence Club
Deliverables:
Branding
Brand Strategy
Visual Identity
Marketing Collateral
Marketing communications
Print
Digital Strategy
Digital Marketing
Content Marketing
Website Design
With a focus on legal costs insurance, we needed to develop a tone of voice for The UK Defence Club that represented their unique place in the marketplace and their 125 year history.
The UK Defence Club (UKDC) provides cover to ship owners and operators for legal and other costs incurred in relation to disputes that are uninsured. The largest defence club in the world with over 4,200 entered ships, the Club has an illustrious heritage, having been involved in many of the leading cases affecting the maritime industry over the last 125 years.
UKDC is a mutual organisation, protecting its Members’ interests with a focus solely on legal costs insurance. Their legally qualified claims executives provide advice and assistance to Members based in over 40 countries. Over the past 130 years, the UK Defence Club have helped to shape the maritime industry through the landmark cases they have supported in various jurisdictions.
The Brief
The translation of a brand strategy and communications programme online requires consideration beyond the digital environment, something we have successfully managed for UKDC. This includes how business messaging should be best promoted and positioned, the creation of download centres for their publications and detailed online contact sections for easy global communication between manager and member.
The Solution
We began with questioning about where UKDC wanted to be in 20 years. To say ‘more of the same’ does not make a compelling message although there’s an underpin of truth about this. The club will grow. It will take on more members and expand into more territories. We wanted to develop a brand that fitted their membership, and focussed around their core messages that included history, mutuality, independence and focus on legal costs insurance.
Over the years we have become the UK Defence Club’s brand guardian and we continually create materials that reflect their core values. From there and having established a set of core messages we turned attention to their digital communications that include the website, corporate film, content marketing and a number of financially driven digital reports.
“It is only through our knowledge of the UKDC marketplace and their stakeholder groups that we are able to offer the communication solutions that we do.”
Marina Jones – Partner
Who We Work With
We have built strong relationships with our customers for over 25 years, and are proud to work with:
Our People
Led by Marina Jones and James Goodwyn, WYN Communications has deep experience solving complex branding, marketing and communications challenges. We’ve tackled just about every challenge imaginable with creative solutions that elevate our clients’ brands and deliver real results.
We’re based in Hampshire, but our reach is global. Our clients are diverse, from start-ups and non-profits to large professional service based organisations, representing a broad spectrum of industries.
Our capabilities are comprehensive.
No matter what the challenge is, we bring exceptional care, commitment and creativity to the process. In our experience, that makes all the difference. We work with a network of partners who share our passion for creating differentiating and compelling strategies that power our client’s brands to success.
Our wealth of experience is our key point of difference.
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