We specialise in this ‘joined-up thinking’ and are able to plan and execute marketing strategies for a range of different businesses, from start-ups, through to global companies.

Marketing Strategy

At WYN we can help you drive growth for your business by helping to define and execute strategies across the marketing domains of brand, product, and growth marketing.

Implementing a well thought out and coherent marketing strategy can be the difference between success and failure. Without a marketing strategy and plan, you end up running sporadic campaigns based on gut feel.

Our team of experienced marketers develop strategy driven by research and insights. We use research to make sure we know your current situation and exactly what direction your company wants to go in.

This allows WYN to implement strategy led tactics, set out to match your timelines and expectations. This means you can focus your efforts on marketing tactics that are going to deliver you real results, which can be backed up with injections of campaign activity at critical times.

We help change mindset and will mean you stop relying on random campaign activity to meet your objectives.

Our approach to strategy follows a simple process, which is underpinned by the SOSTAC® model (PR Smith (2011) The SOSTAC® Guide to writing the perfect plan).

Phase 1: Research, strategy & planning

Before proceeding into strategy development, there is a need to understand exactly where the business is now, where you want to be and to understand how to fill in the gaps. This is why the situational analysis phase is so important. Looking at such things as:

• Your current customer base, and what they think of you
• Your competitors
• The market you operate in
• Your current marketing performance
• Business and sales goals

Once we understand your business’s current position, we can map out exactly where you would like to be.  Ultimately, this will lead to you being able to map out your short and long term goals & objectives for your marketing, which is aligned with your overall business goals.

Phase 2: Test & implementation of tactics
Once we know your marketing objectives, WYN will  build a strategic marketing plan using the right tactics to meet your goals. Tactics could include such things as SEO, PR, Paid Media & Social Media. We will  implement and test these tactics to learn what is right for you and your customers.

Phase 3: Review & refine
Then once we’ve started to implement, the most important part is to review, measure and refine this activity. We work closely with our clients marketing & sales teams to enable their business to grow, create cohesive strategies & coordinated efforts which leads to better use of budgets and time.

Would like to discuss your marketing strategy and how WYN could help?