Featured project: Thomas Miller
Client:
Thomas Miller
Deliverables:
- Brand Launch
- Visual Identity
- Marketing Collateral
- Digital Marketing
For over 20 years we have been the brand custodians for Thomas Miller and a number of the international clubs that represent the group brand both in the UK and internationally.
Founded in 1885, Thomas Miller is one of the longest-standing and widely respected insurance establishments in the City of London. A global provider of market-leading insurance services across the international transport and professional indemnity sectors.
The Brief
Thomas Miller’s target audience is as diverse as the professional services businesses within the group, and each brand operates autonomously and is at a different stage in developing its positioning and communications strategy.
One of Thomas Miller’s most significant challenges was effectively consolidating its communications strategy across the group’s broad range of professional services businesses.
The Solution
Having worked with Thomas Miller for over 25 years, we have developed close relationships across the group. We are trusted partners, offering insights and consultancy in various activation strategies that strengthened their collective position as a leading voice in the global insurance marketplace.
Developing a clear visual brand language for individual businesses like the UK Defence Club, ITIC, BLP Insurance, TT Club, UKP&I and Hellenic and UK War Risks required an intelligent and nuanced approach. Bringing the group’s heritage and individual principles back to the fore enabled the brand to redefine its position in a hyper-competitive space and the new brand was successfully launched in 2014.
Since then, we have focussed on the consistent and thorough application of all communication, producing powerfully designed and unified work that raises the profile and awareness of the Thomas Miller Group.
Each business and club is different, each having individual personalities to exert within a specific market space, so subtle nuances have been allowed. It is an essential part of the creative process that helps brands to evolve and engage over time.
“We are proud of the work we produce for our Thomas Miller clients and look forward to continuing our partnerships for many years.”
James Goodwyn – Partner
Who We Work With
We have built strong relationships with our customers for over 25 years, and are proud to work with:
Our People
Led by Marina Jones and James Goodwyn, WYN Communications has deep experience solving complex branding, marketing and communications challenges. We’ve tackled just about every challenge imaginable with creative solutions that elevate our clients’ brands and deliver real results.
We’re based in Hampshire, but our reach is global. Our clients are diverse, from start-ups and non-profits to large professional service based organisations, representing a broad spectrum of industries.
Our capabilities are comprehensive.
No matter what the challenge is, we bring exceptional care, commitment and creativity to the process. In our experience, that makes all the difference. We work with a network of partners who share our passion for creating differentiating and compelling strategies that power our client’s brands to success.
Our wealth of experience is our key point of difference.
Let's Talk
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